NIKESL is crafted with the purpose of addition to Nike.com to help the brand lovers and members to find the desired products in local stores instantly. It also delivers top products with content to consumer to learn more about Nike and help them to choose right product.
As a Digital Project Management and Design Lead, I created the project idea and led the design efforts. The project gathered huge interest, in a way to bring improvement to the brand's e-commerce web site in way to bring convenience to the consumer and revenue to the stores.
CHALLENGES & RESEARCH
I did series of research including interviews, surveys and field study with NIKE consumers to find out what is the most important frictions of Nike APP related with Turkish market. The results were satisfying enough to create the best solution.
Wants to try the shoes before buy it.
Is not comfortable with buying from e-commerce platforms.
Does not want to wait. Shipping dates are very long.
Loses interest, if she/he cannot finds the product in store.